In 2007 we saw a huge interest in our old email invitation tool. Many marketers, researchers, educators and agencies all rely on email invitations as their primary technique for driving survey responses.

Well, they should love our new tool. It’s now easier to get complete surveys then ever before — and more reliable too!

Here’s a quick summary of this feature and instructions to get you started:

The most important thing we have done is to streamline the invitation screens to make creating, monitoring and managing the invitation process easier.

The process of creating an invitation is simple. Click on the ‘Create Invite’ button and then Edit your invitation’s message. One other improvement here is the ability to create both text and html email content. HTML content allows you to brand your email invitations to look just like your other email communications. Having text content gives SurveyGizmo the ability to automatically fallback to the text version when it suspects some of your email recipients don’t support HTML emails.